April 21, 2022
A Class of Their Own: Former Teachers Open Fajita Pete’s – Preston Forest
“Everyone is doing takeout, but not everyone is doing it well,” comments Dallas area food blogger @dallasfoodnerd. From the way that meals are packed to the containers the food arrives in, the blogger notes that savvy Dallas consumers have learned to scrutinize every inch of the takeout and delivery process. Beyond the food, customer service expectations are higher than ever, even within a short window of customer interaction.
“At Fajita Pete’s, we call that the 30 seconds of hospitality,” explains Pedro “Pete” Mora, the founder and namesake of the fajita delivery concept Fajita Pete’s, as well as the owner of the flagship Houston location. “It has to be a quality, convenient and accurate experience. Every. Single. Time.”
Hugh and Rebekah Guill, the franchisees behind Fajita Pete’s – Preston Forest, are no strangers to bringing amazing fajitas to Dallas communities. The opening of the Preston Forest location at 6060 Forest Lane marks the fourth fresh fajita delivery restaurant in the region since 2020 for the pair of former teachers.
“Whether you’re talking about delivery, takeout, or just Tex-Mex, Fajita Pete’s stands out,” says Hugh. “We not only grill our protein fresh to order, but also hand make our sides from scratch daily: salsa, beans, guacamole, rice… The attention to detail is what sets us apart.”
With combined experiences that include Teach for America, teaching in the Middle East, being a charter school principal, writing Social Studies curriculum for high schoolers—and finally, restaurant owners, the Guills traded their blackboards for black non-slip shoes, but never lost their passion for giving back. Whether it is a calendar full of Fajita Pete’s school spirit nights, fundraisers for local nonprofits, or simply giving away food to families in need with no fanfare, “We just love to fill stomachs—and hearts,” says Rebekah.
“Over the past two years, we’ve fallen in love with each of the communities that we are in,” says the duo, whose fajita footprint also includes the communities of Park Cities, Lakewood, and far north Dallas at Campbell Rd. It is the spirit of giving back to the community that sets Fajita Pete’s apart—a spirit that Rebekah, Hugh, and their store teams live out on a daily basis having donated to dozens of local schools and non-profit organizations in the neighborhoods they serve.
On April 13, the Fajita Pete’s – Preston Forest restaurant made its inaugural donation to the East Dallas Boys and Girls Club, whose 7 staff members and one “honorary Abuela” serve around 90 children.
“On behalf of East Dallas Boys & Girls Club, I want to say thank you!” says Alancia “Ms. Lanci” Oliver, director of the club. “To see the delight in the eyes of the members as they ate was such a rewarding feeling—knowing the food is not only delicious but healthy.”
“This food is so delicious!” adds a fourth grade club member.
“This will be the last restaurant we open in the DFW area per our franchise agreement,” says Hugh. “We could not be more excited to round out our territory in such a wonderful neighborhood.”
And based on feedback from their recent opening, it would seem that the feeling is mutual. “We even had a family come back to the club at the end of the event to see if there were any leftovers,” says Oliver. “Because of the large donation, we were able to say yes!”
Looking for a Fajita Pete’s near you? You can see a full map of Fajita Pete’s locations at https://fajitapetes.com/locations.
About Fajita Pete’s
A natural category disrupter amongst Tex-Mex and takeout alike, Fajita Pete’s spent over a decade perfecting the handmade Tex-Mex delivery model. Unapologetically designed for off-premise dining, this streamlined fan-favorite fajita concept is poised to make fajitas famous throughout the nation. Fajita Pete’s currently has an ‘open and awarded pipeline’ of over 100 units across Texas, Colorado, Kansas, Illinois and Arizona.
The brand earned a spot on QSR Magazine’s 40/40 List: America’s Hottest Startup Fast Casuals for 2020, one of QSR’s Best Franchise Deals for 2021, and one of Fast Casual’s Top 100 Movers and Shakers of 2022. Fajita Pete’s was also twice awarded first place at Houston’s Fajita Festival and outside of Texas was recently named Best Fajitas in Kansas City.
Markets open for development include Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, South Carolina, and Texas. For more information, visit franchisefajitapetes.com and follow Fajita Pete’s on Facebook @fajitapetestx and Instagram @fajitapetes.